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Business Boost For The Lost Hour In Greenwich

The Lost Hour, formerly the Auctioneer on Greenwich’s High Street, opened over the Easter break with a brand new look and a new name along with offering its customers a more traditional pub environment.

The pub, which closed to make way for an £180,000 investment on Sunday 25th March - the start of British Summertime - took its new name from the lost hour experienced when the clocks went forward as well as referencing Greenwich Meantime.

Daisy Loganathan, manager of the Lost Hour said: “The team and I are delighted with how the pub looks – it’s like working in a completely new business and it’s so much lighter and brighter. We had a great Easter with local residents and visitors to the area coming into the Lost Hour to see the changes we’ve made.

“The opening night was a great success with lots of new faces popping in along with our regulars which was great to see. We also had a familiar face pay us a visit – we organised a David Beckham lookalike who created a real buzz amongst our customers and there were certainly some double takes when he walked in to the Lost Hour!

“We have made a number of changes to the pub including a new colour scheme of slate grey and cream which gives the Lost Hour a traditional yet contemporary feel. New furniture has been introduced with a mix of couches, wing-backed leather armchairs and stools which are perfect for relaxing in and watching the world go by. We’ve also increased the number of real ales available from three to five.

“One element of the business that we’re really excited about is the installation of two additional pumps which will serve beers exclusively from the Meantime Brewery. It’s great that we’ve got a brewery just down the road and the quality of beers produced by Meantime are second to none, giving us even more reason to support them. Before we closed, we saw that consumer demand for cask ale was growing so we’ve also introduced a cask ale collector’s card whereby we’ll offer a free pint for every seven purchased.

“The refurbishment has come in time for all of the activity expected over the Summer months what with the Olympics, especially as the borough is going to be hosting a number of events. This gives us the perfect opportunity to showcase to overseas visitors everything that is good and great about the British pub and why it has such iconic status across the world. We’re also hoping that the residents of Greenwich will embrace the Lost Hour and use it as their local. The team and I are committed to offering a pub that has great customer service, a place where people can come to relax and have fun or enjoy bite to eat and we’ll work hard to ensure that the Lost Hour becomes an important part of Greenwich’s community.”