The Slug and Lettuce bar group, which is owned and operated by the Stonegate Pub Company, has sponsored one of the biggest race nights in Sandown Park’s calendar. The Music Night, which features Jessie J will be held on Thursday 9th August and will be named The Jessie J Music Night sponsored by Slug and Lettuce.
The deal, which is one of the first commercial sponsorships by the Slug and Lettuce, sees the brand take naming rights to the whole event as well as race card branding. The bar group also secured the naming rights to the Diamond Edge Bar at the Racecourse on all three music nights held at Sandown Park.
Slug and Lettuce will be giving its customers the opportunity to win tickets to the race night by hosting charity horse race nights in six of its bars close to Sandown Park - Epsom, Weybridge, Putney, Staines, Kingston-upon-Thames and Richmond-upon-Thames – all in aid of Help for Heroes.
Over the course of the next two weeks, the selected Slug and Lettuce bars will be showing eight pre-recorded horse races on their screens and customers will be able to bet on the horses of their choice, with eight lucky customers on each night winning a pair of tickets to the Jessie J live event.
Nicola Stuart from the Slug and Lettuce said: “We’re hosting six charity race nights in our bars that are situated closest to Sandown Park, giving away 48 pairs of tickets in total. This is a one-off promotion but one that we, at Slug and Lettuce, are excited about. We like to offer our customers money can’t buy opportunities like our promotion earlier in the year to win a chance to train with the England rugby squad, and with this Jessie J event being a sell-out, it’s a big draw for our customers.
“The main aim of the charity race nights is to raise money for Help for Heroes. At the beginning of the year, the Slug and Lettuce bars managed to raise £21,000 in just thirty days so we’re hoping that we can add to that total.”
David Mackinnon, Managing Director of Sandown Park added, “We are thrilled to welcome a brand of the calibre of Slug and Lettuce to Sandown Park. We are expecting the evening to sell out and already we have sold out of Grandstand tickets with Premier tickets still available. We look forward to welcoming Slug and Lettuce customers to our Jessie J music night.”
The race nights will be hosted at the following Slug and Lettuce bars:
Slug and Lettuce in Weybridge – 7pm Thursday 26th July
Slug and Lettuce in Putney - 7pm Friday 27th July
Slug and Lettuce in Epsom – 7pm Sunday 29th July
Slug and Lettuce in Staines – 7pm Wednesday 1st August
Slug and Lettuce in Kingston – 7pm Thursday 2nd August
Slug and Lettuce in Richmond –7pm Friday 3rd August