It’s all go for Gary Eddington and the team at the Red Lion on Amos Lane in Wednesfield, which is owned and operated by the Stonegate Pub Company. Just weeks after an investment of £200,000, the pub has just received confirmation from Carlsberg – the official sponsor of UEFA 2012™ and the England Team – that they’ll be the only pub in England to host the ‘Show Your England Colours’ road show.
On Sunday 10th June, from Midday until 6pm a pop up will be erected in the car park of the Red Lion. The road show, which is designed to get everyone behind the England team, has visited a number of venues including Anfield and the Emirates Stadium to engage and excite fans, prior to the Euro 2012 competition. The tour will also visit Wembley for the forthcoming England friendly matches.
The interactive road show has five stations where customers can test their skill, try their luck, show their knowledge and broadcast their dedication to the England team.
Think you’re a pretty good penalty taker? Then have a go at the Kicking For England station where you’ll have a number of chances to show how hot you really are. Think you’re the biggest England fan? The fan game will put that to the test. In just one minute, you’ll have the chance to answer as many England related questions as possible, so make sure you swot up! The next station will test your belief in the England team. Here, you’ll be asked a series of questions that will test your belief in what we’re all hoping, will be Hodgson’s team of heroes.
Think your terrace banter is the loudest? The fourth station is set to become the most visited as you’ll be invited to enter a booth to see just how loud you can chant that immortal word ENG-ER-LAND, the louder the chant, the better the prize. The fifth and final station is Paint Me ‘ead Son. You’ll have the chance to paint your face; St George’s flag, claret and blue, the choice is yours. You’ll have your picture taken and superimposed on a background of images which will be emailed so you can share it with friends, family and showcase your artistic skills on Facebook.
Once you’ve taken part in all of the activity, scores will be added up to see just how you’ve faired. Those with the highest fan rating will be rewarded with prizes and all those who take part will be given and England Fan Pack which includes an England wig, a cape, inflatable hands, bottle openers/fridge magnets and pin badges.
Gary Eddington, Manager of the Red Lion said: “It’s great news that we’re hosting Carlsberg’s ‘Show Your England Colours’ road show and we’re thrilled that we are the only pub in England that’s been chosen to host it. All the different stations sound like they’ll really get people into the swing of things as Euro 2012 draws nearer. I’ll be encouraging our pub football team to come down and have a go as there’s some real talent in the team and I know they’ll have a great day, taking part in all the activity. Who knows, the team from the pub might fancy a little penalty shoot-out too!
“We’re hoping that customers of the Red Lion and people who live in and around Wednesfield will come down to take part in the road show – it really looks set to be a great day for our community and its fantastic that we’ve got the facilities such as the car park and the beer garden to the rear of the pub to hold events like these. Let’s hope that all the passion generated at the road show will somehow translate into England’s performance in Euro 2012! I’m confident that it will Probably the Best Sunday Wednesfield has ever seen! ”
Lynley Fourie from Carlsberg UK said: “The Red Lion is the perfect place to host the Show Your Colours tour, particularly as the pub has such good links with the community. As the official sponsor of UEFA 2012™ and the England Team, we are delighted to bring this interactive road show to the Red Lion and we are looking forward to seeing England fans come along and join in the fun".
Please note: The Show Your Colour’s Road show is open to over 18s only.