Slug and Lettuce has this month re-launched its website with a fresh new look and added features.

The 71-strong bar group, which is owned and operated by Stonegate Pub Company, appointed digital agency Clock to design and implement the new website which now has a new and improved booking system feature; one that is simpler to use and has much greater functionality.

The site’s new look, with its clean lines and clear messaging, echoes the design and ethos of the bars themselves and makes navigating from page to page easy to do. It is expected that the upgraded booking system will handle initially over 3,400 reservations a month from the 125,000 website visitors during the same period.

In addition to standard features such as finding your local bar, looking up menus and checking out the latest in-bar promotions, other features include a click-through to each bar’s own pages where readers can get up-to-date information on what’s on in each location, contact details and photos from recent events and nights at the bar.

On top of this, Clock has delivered a new email campaign manager system enabling the bar group to communicate with its 450,000 strong user base. Combined with booking emails, the system will be used to send out an estimated 21,000,000 emails per year.

“Our website is a window into our bars, an opportunity for customers to visit online and to visualise themselves with family or friends enjoying a delicious meal, a few cocktails or special party”, said Richard Bruce, Marketing Director, Stonegate Pub Company. “It’s therefore important for the website to capture the real essence of Slug and Lettuce – its friendly atmosphere, its stylish surroundings, its quality food and drinks choices and its lively environment. Clock has really understood and delivered on this brief, producing a website and workable functions to an exceptional standard. With the improved functionality of the booking system in place for Slug and Lettuce we are now in a position to roll it out across our other brand segments including Yates’s and our late night bars and nightclub division, Bars and Venues.”

Syd Nadim, CEO at Clock commented, “Stonegate never cease to amaze us with their constant courage and innovation to keep evolving their digital presence. We’ve worked with them to lead their market for the best part of the last decade and are constantly delivering ground-breaking solutions together. In this light, the booking system is a true gem that will undoubtedly change the landscape of the leisure and hospitality space. Slug and Lettuce are a brand recognised nation-wide and we’re proud to have delivered a slick, fresh and user-friendly website on their behalf.”