Stonegate Pub Company has confirmed that it will be broadcasting LaLigaTV at its sport venues from this weekend, as the UK first pub group to collaborate on in-venue promotions with LaLiga. A new channel offering “All of LaLiga, All in one place”, LaLigaTV will be available at selectedWe Love Sport pubs for fans to enjoy the best of Spanish football starting today [Friday 17 January].

Via Stonegate’s We Love Sport app, LaLiga fans will be able to search and find their nearest pub to watch live Spanish football on LaLigaTV.

Officially launched in the UK this week, LaLigaTV is a 24/7 English-language channel featuring all available live matches from top-flight LaLiga Santander as well as analysis, debate, interviews, features and much more. Introduced to the UK through LaLiga’s broadcast partnership with Premier Sports, the channel is available to both commercial and residential SKY subscribers (Channel 435) as well as Virgin TV customers (Channel 554)

Stonegate is also hosting a number of events to mark the arrival of LaLigaTV to the UK. This new series, called LaLiga x We Love Sport, kicked off in December with a successful viewing party for El Clásico between FC Barcelona and Real Madrid, held at Sports Bar & Grill, Marylebone. The event was hosted in partnership with LaLiga, Premier Sports and Budweiser, with a special appearance by LaLigaTV pundit and former international footballer Gus Poyet.

Elliott Cantor, Sport Digital Marketing Manager at Stonegate Pub Company said: “I am so excited about this partnership. To be the first pub company in the UK to offer extensive coverage of LaLigaTV is a fantastic opportunity for our pubs. We pride ourselves on our innovative initiatives and continuous improvement to our offer.

“Recent research has shown that 26% of UK consumers are already avid fans of LaLiga football; this is a huge market for us. Sport has always been an important part of our strategy and we are dedicated to investing in our sports pubs to ensure the customer experience is second-to-none.”

Keegan Pierce, International Development at LaLiga for the UK and Ireland said: “LaLiga offers a world-class television product with distinct kick-off times, allowing publicans to show the best of Spanish football throughout the weekend, including on Saturday and Sunday evenings. We’re excited to team up with Stonegate Pub Company and look forward to building on this partnership in the future.”

Graham Byrne, Director Commercial Customers at Premier Sports said: “Premier Sports are delighted to be able to provide Stonegate venues LaLigaTV for their customers to enjoy. Stonegate continue to be at the forefront of offering the very best of live sport in their venues.”